Function of social media_ Siti Zaituni (1788203055)
Function
of social media
According to the McGrow
Hill Dictionary , social media is a tool that people use to interact with each
other by creating, sharing, and exchanging information and ideas in a virtual
network and community. (read:model communication). Then, according to Gartner
research : “ social media is an on-line environment established for the purpose
of mass collaborative.” (Brandley,2011). This definision is simple yet provides
powerful insight. It deliberates that social media is an environment rather
than a technology. (e.g facebook can be referred to a social media environment
developed on a socil networking technology. A purpose for technology point it
to be social media else it’s only a technology. Although social media can be
used for various interactions (E.g group communication, one-to-one
interactions,)yet its usefllness is best gained from mass collaborative.
Technological advances
and information make it much easier for humans to access anything they want. Today
one the advance in technology and information is the using social media. Using human
social media is getting easier, faster to search for information and share
information. For example, FB,IG,WHATSAPP, and another. But, in the use sosial
media there is a great deal of loss and gain, depending in humans themselves
use it.
According to the Honeycomb
Framework in 2011, social media functional are know to us. In 2011, Jn
H.Kiezmann,Kritopher Hermes, Kan P.McCarthy and Bruno S.Silvesre described the
honeycomb’s foundation relationship as the presentation of a framework that
defines social media by using seven, namely :
The first, IDENTITY describes the setting of identity of users in a social media involving name,
age, gender, profession, location and photography.
Secondly, CONVERSATION describes the setting of
users to communicate with other in social media
The third, SHARING describes portrays in exchange,
sharing and content receiving text, picture, or video done by the user.
Next, PRESENCE shows whether users can access
other users.
Fifth, RELATIONSHIP describe users as linked
or related to others users.
And next, GROUPS represents users in communities
and sub_communities that have background, interest or demography.
So, when a person uses
social media it is bound to feel the social media advantages and disadvantages.
If using social media functions well it will get good results too. Then it is
better to use good social media functional to make good for the cause.
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